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What this is…

Operator-to-operator notes on what’s actually working in lean ecommerce — AI, financial rigor, and the systems behind it. No theory, no guru stuff — just what I’m doing as I run and acquire brands.

Who writes it

I’m Deacon Bradley, an ecommerce operator and investor. I buy DTC health, beauty, and supplement brands and build the AI and data systems that run them (Managing Partner at Freedom Brands). Full story at deaconbradley.com.

What you’ll get

• Real examples from running and acquiring my own brands

• How I actually apply AI to operations — not captions and chatbots

• Financial rigor: contribution margin, what to measure, and why

• The systems that let a lean team punch above its weight

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