Why I Don't Recommend EOS (anymore)
I want to share a bit of a controversial opinion with you. It’s about the Entrepreneurial Operating System (EOS) - a popular framework that many business owners swear by.
Here’s the thing: I used EOS for years. And it worked… sort of.
When we first implemented EOS at my agency, it was like a breath of fresh air. We had no real system before, so having something was better than nothing. It helped us align our efforts as a leadership team, and we saw tremendous growth. We diligently held our quarterly planning sessions and our weekly Level-10 meetings every Friday.
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Sounds great, right? So why am I writing this email?
Well, after I left the agency, I started consulting with other brands to help them optimize their operations. Many of them were devoted EOS followers, even more “by the book” than I had been. Yet they were struggling to translate that devotion into growth and profits.
That’s when it hit me: devotion to a system doesn’t automatically result in business growth.
Don’t get me wrong - EOS has its strengths. The focus on alignment is powerful. But here’s the kicker: you can achieve that alignment with other tools too. And some of those tools offer a lot more flexibility and room for innovation.
Here’s what I’ve learned:
Systems don’t create breakthroughs. People do.
Strict adherence to a process can actually stifle innovation.
You need a framework that allows you to change as you learn.
So, what do I recommend instead?
If you’re looking for a book to guide you, start with “Get Scalable” by Ryan Deiss. It offers a more flexible approach to growth. Follow that up with “The 4 Disciplines of Execution,” which provides a framework that’s much better at balancing structure and innovation.
For those who really want to dig deep, I’d also suggest “Clarity First” and “2nd In Command.” These books will give you a well-rounded perspective on effective business operations.
Remember, the key to growing your business is not in a magic recipe of meetings and spreadsheets. It’s in your people.
Your job as the leader is to create alignment and focus, and equip your team with whatever they need to reach the business goals.
Sometimes that means radical accountability to a number target.
But sometimes it means the opposite, and giving your team the freedom and flexibility to solve new problems.
The bottom line? Don’t get too caught up in following a system to the letter. Instead, focus on creating a culture of alignment, discipline, and adaptability. That’s where real growth happens.
What’s your experience been with EOS or other business systems? Hit reply and let me know - I’d love to hear your thoughts!
To your growth,
Deacon Bradley
P.S. If you’re struggling to find the right balance between structure and innovation in your business, let’s talk. I’ve helped dozens of business owners break free from rigid systems and find approaches that truly drive growth. Just reply to this email, and we’ll set up a time to chat.